How do you make choices?

Making choices can be difficult. When you look at it from the perspective of how do Westerners choose vs. Asians or how do Eastern Europeans choose vs. Western Europeans, it gets even more interesting. Even how women choose nail polish can be fascinating.

Eventually, it tells us about ourselves, others, and our cultures in ways we never expected. Sheena Iyengar studies how we choose. So, whether you're guilty of making a living by influencing people's choices, whether you study them as a living, or even if you're just visiting here from Pedestria, this is a fascinating video. As always, if you're viewing this post somewhere and the video doesn't show, just go to http://snowboardingjapan.blogspot.com/